Super Bowl Ad Invites Everyone To Eat Like Andy [VIDEO]
Burger King debuted a commercial during the Super Bowl featuring a nearly silent film of Andy Warhol eating a Whopper. The film shows the iconic pop artist sitting at a desk, opening a vintage Burger King bag, taking out a Whopper and eating it.
According to a press release, the ad is the first Super Bowl commercial 37 years in the making. The original 4-minute clip was created by Swedish director Jorgen Leth in 1982 as a part of the film “66 Scenes from America.” The film was a visual narrative of iconic scenes that represent American reality.
The spot was meant to break through the traditional Super Bowl commercial break with an almost silent yet powerful work of art. Beyond the simplicity of the spot, it has a deeper meaning according to Burger King. It is also a testament to one of Warhol’s most iconic quotes: “What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.”
“What we love about Andy is what he represents as an art icon and his message about the democratization of art” said Marcelo Pascoa, Head of Global Marketing for the Burger King. “Just like his art, America’s Favorite Burger, the Whopper is for everyone. Our commercial is an invitation for everyone in America to Eat Like Andy.”