Andrew Wheeler
The Books Are Selling: Marvel Publisher Dan Buckley On The Company’s Gamble With Diversity
Marvel publisher Dan Buckley gave a three-part interview with comic industry blog ICv2 this week in which he discussed the company's performance in 2014 and its strategies for the year ahead. The interview ranged across digital sales, graphic novel sales, and the impact of the Marvel movies on the comics -- but of particular interest to ComicsAlliance were Buckley's comments on reaching a more diverse audience of new comics customers.
While acknowledging that Marvel and the industry at large has never done much consumer research, Buckley said the company has been "aggressive in trying a lot of diverse product over the last two years," as part of an initiative spearheaded by Editor-in-Chief Axel Alonso. According to Buckley, the results of that outreach have been very positive.
Run For Your Life: Samsung Integrates Ultron Into New Marvel Tie-In Products
Now that the threat of Skynet destroying us all has been averted by an increasingly crappy series of Terminator movies (or maybe they're just disappointing us to death), a new technological threat to all life on Earth has emerged. In order to promote the forthcoming pic Avengers: Age Of Ultron, tech giant Samsung has joined forces with Marvel to put Ultron in all your smart devices. Yes, the word "smart" to describe technology has never been more insidious than it is now. Smart; scheming; devious.