Hasbro Trademarks A Favorite Smell From Childhood: Play-Doh
Toy maker Hasbro has announced that the iconic Play-Doh scent, described as a "sweet, slightly musky, vanilla-like fragrance with slight overtones of cherry and the natural smell of a salted, wheat-based dough," is officially recognized by the United States Patent and Trademark Office as a registered trademark of the brand.
According to Hasbro the “recipe” for Play-Doh which first hit stores in 1956 has remained largely unchanged, ensuring the scent fans smell when opening a can of Play-Doh is the same scent many grew up with.
“The scent of Play-Doh compound has always been synonymous with childhood and fun” said Jonathan Berkowitz, senior vice president of Global Marketing for the Play-Doh brand. “By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”