Contact Us

Jon Bon Jovi Endorses Advil [VIDEO]

Jon Bon Jovi
Jim Dyson Getty Images Entertainment

Celebrity endorsements are nothing new. We see and hear them all day, every day. But this is the first one for Jon Bon Jovi.

 

I’m talking about Advil, and you can insert your ‘bad medicine’ jokes here!

Why use Jon Bon Jovi to sell Advil? Brian Groves, VP-CMO of U.S. Consumer Healthcare at Pfizer says in a ‘Forbes Magazine‘ interview “He’s a fantastic icon in pop culture and we love incorporating him into our “Real Advil Stories” campaign because while he’s a celebrity, he’s also a real guy. He is a very recognizable real guy.

On the flip side, why would Jon endorse Advil? He actually uses the product for aches and pains related to touring and performing. He injured a leg muscle on stage during the last Bon Jovi tour, and in an interview he mentioned taking Advil for the pain. When the marketing people at Pfizer, the makers of Advil heard that, they pitched him the idea of an endorsement.

The interview in Forbes Magazine doesn’t disclose how much Jon was paid for the endorsement, but it did confirm that Pfizer does support the Jon Bon Jovi Soul Foundation.

You can check out Jon’s Advil ad below.

http://youtu.be/Q2HbgLknbVs

How much do celebrity endorsements influence what you buy? Would you buy Advil because Jon says it’s a great product? I usually buy generic Ibuprofin, but I have to tell you,  Jon could sell me swamp land in the desert!

 

 

 

More from US 103

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://us103.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on US 103.1 Classic Rock Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on US 103.1 Classic Rock Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!