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	<title>US 103.1 Classic Rock Radio &#187; Advil</title>
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		<title>Jon Bon Jovi Endorses Advil [VIDEO]</title>
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		<pubDate>Thu, 15 Mar 2012 22:00:56 +0000</pubDate>
		<dc:creator>Steph Barber</dc:creator>
				<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Health]]></category>
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		<category><![CDATA[Jon Bon Jovi]]></category>
		<category><![CDATA[Jon Bon Jovi Soul Foundation]]></category>
		<category><![CDATA[Pfizer]]></category>

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		<description><![CDATA[Celebrity endorsements are nothing new. We see and hear them all day, every day. But this is the first one for Jon Bon Jovi. &#160; I&#8217;m talking about Advil, and you can insert your &#8216;bad medicine&#8217; jokes here! Why use Jon Bon Jovi to sell Advil? Brian Groves, VP-CMO of U.S. Consumer Healthcare at Pfizer [...]]]></description>
			<content:encoded><![CDATA[<p>Celebrity endorsements are nothing new. We see and hear them all day, every day. But this is the first one for Jon Bon Jovi.</p>
<p>&nbsp;</p>
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