Cadbury Launches New, ‘For Ladies Only’ Candy Bar
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Ladies love chocolate, but it's a guilty pleasure and recent market research shows a 6.6% decline in chocolate sales in the last year. Feelings of guilt and concerns about weight gain may be two of the reasons for the slump in the market. Kraft, the parent company of Cadbury is hoping to tempt female chocoholics with a 'for ladies only' candy bar.