Television Commercials Designed For Dogs
Nestle is going straight to the dogs with a new advertising campaign. The pet food manufacturer is launching a television commercial that uses a high-frequency tone to capture canine attention. Pet behavior experts advised Nestle on the commercial for its Beneful brand. The pitch includes a tone like a dog whistle that will be barely audible to humans. It will also include a squeak like the noise a dog toy makes and a "ping" sound. The commercial will air on Austrian television.