The Big Game Helps Beer, Chips, Dips, Cheese and Firewood Sales

A recent survey by IRI reveals the product categories most impacted by the big game this Sunday. Beer is the number one product category by sales dollars, generating $583 million in sales the week prior to the NFL’s flagship event. It far outpaced liquor, which drove sales of $109 million.
Dips and spreads experienced the most dramatic sales lift the week prior to the Super Bowl, as shelf-stable dips/dip mixes grew more than 45 percent, refrigerated dip sales increased 48 percent and refrigerated spreads were up 13 percent versus the week prior. In total, $54.8 million was spent on dips and spreads during the week leading up to the Super Bowl last year.
Salty snacks reign supreme: With more than 196 million units sold, salty snacks constitute the leading category by units, generating $438 million in sales.
Up next Cheese. With $277 million in sales, natural cheese accounts for the majority of cheese sales during the week leading up to the Super Bowl. Still, cream cheese and processed cheese reap the biggest sales boost from the big game. Last year, these categories saw sales spikes of 30 percent and 19 percent, respectively, as a result of pre-game preparations. In comparison, natural cheese sales grew 10 percent.
Plus the big game increases the sale of firewood or fire starter sales have gone up 27 percent as Americans prepared to watch the Super Bowl; candles also performed well, with sales growth of more than 10 percent.
(Source : retailingtoday.com)