According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey - here's the top gifts this Valentine’s Day. 50 percent of consumers surveyed said they plan to buy candy, spending a total of $1.7 billion. Nearly four in 10 of those celebrating the holiday (38.3%) plan to treat their dates to a night out at a restaurant, tickets to a show or another experience, spending a record total of $4.5 billion, the highest since NRF began tracking spending on gifts in 2010.
Another $4.4 billion will be spent on necklaces, earrings and other jewelry items, with nearly one in five (19.9%) planning to treat their significant other or family member to something precious; nearly half (47.9%) of those celebrating will spend $1.1 billion on greeting cards. Additionally, it is estimated $2 billion will be spent on apparel and $1.9 billion will be spent on flowers.