Great Bourbon Starts With Great Water
The other night I was out having dinner at local pub and discovered a new whiskey 'Basil Hayden's' bourbon. When I looked it up on the internet I found it's been around since 1992 and is made by the folks at Jim Beam in Kentucky. Then this morning I see this press release from beamsuntory.com, it says...Jim Beam, the world's No. 1 selling bourbon whiskey, and Bernheim Arboretum & Research Forest, a 15,625 acre privately held forest just south of Louisville, have joined forces to develop a natural water sanctuary on Bernheim grounds immediately adjacent to the distillery.
The program called the Natural Water Sanctuary Alliance is set up to not only protect the water it also works to restore wildlife habitats plus reestablish native plants and trees. In the long term the project will enhance environmental education, improve watershed protection planning, and secure quality water.
The press release also contains this quote from Freddie Noe, eighth generation Jim Beam distiller "Great bourbon starts with great water."