Happy “National Swimsuit Confidence Week”.
It's "National Swimsuit Confidence Week", but very few women seem to feel confident in swimwear. Nearly three-quarters of the women taking part in a Lands' End poll say they've skipped out on aquatic fun because they don't like how they look in a swimsuit. In addition, 68-percent say they typically won't leave the beach chair or towel when they're wearing a bathing suit. But nearly all women say a well-fitting swimsuit makes a difference. Ninety-nine-percent of the women surveyed believe a suit that's contoured to flatter their curves is essential to helping them feel confident in a swimsuit.