Jimi Hendrix Soundtracks New Chanel Men’s Cologne Commercial [VIDEO]

Jimi Hendrix’s version of Bob Dylan’s “All Along the Watchtower” is featured in a new commercial for Chanel’s Blue de Chanel. This spot is the latest in a list of ads soundtracked by Jimi including commercials by Citi and Pepsi using Purple Haze.

The Pepsi spot aired during the 2004 Super Bowl in which a young Jimi trys to decide whether to buy a Pepsi or a Coke. Jimi’s sister, Janie, is making an effort to put his music out there decades after his death.