I normally wouldn't share a story about Kim Kardashian or Kanye West with you since I despise them both.  However, to show what morons they are, I had to make an exception in this case.

For just a few days, we enjoyed Kardashian-free bliss, like pre-2007-style!  Sadly, that all came crashing down last night, when Kim and Kanye West's daughter's name was revealed.

It's . . . wait for it . . . NORTH WEST.  I really wish I was kidding, but you can;t make this stuff up!

TMZ claims to have seen the birth certificate, and but E! is reporting that name too. Because that's the network that airs "Keeping Up With the Kardashians", you'd think they'd be the ones to know for sure.

A few months back, there was a rumor that they might call the baby "North West."  At the time, we heard Kanye came up with it and, quote, "likes the way it sounds."  Maybe because it's a direction?  . . . that already exists?  . . . perhaps he's heard it before?  You know, the way they say it on the Weather Channel, it just ROLLS off the tongue.

For the record, back in March when we thought "North West" was just a stupid idea the Internet made up, Kim went on "The Tonight Show" and laughed at the name.

When Leno asked her about it, she chuckled, and said, quote,

"That is not true. That is not one of the names on our list. But you know what name I do like? But it probably won't be on [our list] . . . "I like Easton . . . Easton West? I think that's cute."

Get it? East-and West. It seemed like she was joking about that, too. But apparently she was thinking along those lines.  North is sort of a weird name for a girl, although you could argue it's a weird name period.

When Leno told her Easton sounded like a boy's name . . . she said, quote, "You never know. Boys names are good for girls. I think it's cute."

Check out the video from "The Tonight Show" interview. They talk baby names at 2:40.