Contact Us

Fleetwood Mac’s ‘Never Going Back Again’ Featured in Bank Commercial

Ethan Miller, Getty Images

The guitar line that follows a young man in the latest Bank of America commercial as he buys a bouquet of flowers, catches a cab and knocks on an apartment door is unmistakable. Any one of the 40 million people who’ve purchased Fleetwood Mac‘s ‘Rumours’ since its 1977 release will recognize the guitar pattern from ‘Never Going Back Again.’

But the instrumental version heard in the ‘Flowers’ commercial is in a lower key than the familiar cut (played by the song’s writer, Lindsey Buckingham) everyone knows from ‘Rumours.’ It’s most definitely not the original Fleetwood Mac recording, but that’s certainly ‘Never Going Back Again’ scoring the 30-second commercial, part of Bank of America’s Life’s Better When You’re Connected campaign.

Like most of the ‘Rumours’ album, ‘Never Going Back Again‘ has had amazing staying power over the past 35-plus years. Fleetwood Mac still perform the song in concert as a Buckingham showcase — he plays it solo on the record and still includes it in his own shows.

No word on who’s plucking those familiar notes for Bank of America, and whether or not Buckingham had anything to do with it, other than giving his permission to use the song. You can watch the commercial here.

Next: Top 10 Lindsey Buckingham Solo Songs

Best of US 103.1

Recommended for You

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for US 103 Ultimate VIP Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive US 103 Ultimate VIP Club contests, events, coupons, presales, and much more delivered to you for FREE.