Product placement and sponsorship can be a precarious situation. Companies who spend millions of dollars on a branding campaign can wind up coming across as too pushy or stiff to relate to consumers.
The second leg of horse racing's Triple Crown and NASCAR's All-Star event highlight the upcoming sports calendar. Here's what to watch this weekend:
Driver Denny Hamlin will miss at least six weeks of the 2013 NASCAR Sprint Cup Series circuit after suffering fractured vertebra in a crash on the last lap of Sunday's race at Fontana, California.
Sprint Cup teams have to make a number of adjustments this week as they head back to the west coast for the first and only race at Auto Club Speedway this season.
They’re making their second cross-country trip in 3 weeks time, which is certainly no fun for the folks driving the haulers
Today's top sports stories:
Today's top sports stories:
Jimmie Johnson won the Daytona 500 on Sunday, holding off Dale Earnhardt Jr., Mark Martin, Brad Keselowski and Ryan Newman to win the first points race of the 2013 NASCAR Sprint Cup season. Pole-sitter Danica Patrick finished eighth. Earlier in the race on lap 90, Patrick became the first woman to lead a lap at the Daytona 500.
With two laps left in the race, Johnson led Greg Biffle and Patrick, with Earnhardt in fourth, when the final charge began. Johnson, a five-time Cup Series champion, was able to dash away while Earnhardt made his m
Kyle Larson’s horrifying crash at Daytona International Speedway in the Nationwide Series race Saturday has stunned the nation. During the crash, parts of the car and the engine flew into the grandstands and a fan was able to catch it all on video.
It’s not often the NHL can take center stage in the middle of an otherwise dreary February weekend, but the Chicago Blackhawks are making sure that’s exactly the case.
