February 22, 1979 was a big turning point moment in the world of Rock and Roll. Budweiser teamed up with Journey for the first sponsorship agreement between a rock band and a corporation.
With the backing of the big bucks rock tours became huge spectacles with ever present commercial logos plaster all over place.
Here's Journey inviting you to enjoy their buddy Weiser on tap. I love Steve Perry's outfit is so Budweiser Red and White.

Ron South via YouTube

More From US 103.1 FM