Guinness Takes On The Whiskey Market

Irish Central reports that Guinness, is set to release Roe and Co. Irish Whiskey, after an approximate $27 million investment into the project. The new distillery will be located at the previous Guinness Power House, near the motherland, Guinness Brewery, in Dublin County, Ireland.
According to Guinness, Roe and Co. is “On the nose [Roe & Co] is creamy, delightfully fragrant and remarkably rounded with notes of soft spice and mellow spun sugar along with warm hints of woody vanilla. The quality and perfect balance of the blend is immediately apparent on the palate through its velvety texture and sweet flavours including spiced pears and vanilla. The finish is lingering and gentle, ending with a light creaminess. The sweet pear notes readily apparent in Roe & Co are a wonderfully apt tribute to the once-great Dublin whisky distillery of George Roe & Co.