Getting banned in the UK for "denigrating" bottled drinks won't stop SodaStream from bringing their message to the biggest advertising opportunity in the world -- Super Bowl 2013. The advertisement shows people carbonating water with a SodaStream and making the bottles the beverages are contained in instantly disappear. Apparently other soda manufacturers were upset and the ad was pulled
For the past seven years, Doritos has sponsored a 'Crash The Super Bowl' contest in which amateur ad-makers compete to have their 30 second spots for the tortilla chips played during the big game. For 2013's Super Bowl commercial, the competition is fierce.