Rolling Stones Olympic Time Check

Omega, the official time-keeper of the London Summer Olympics, has scored The Rolling Stones classic "Start Me Up" for their pre-Olympics TV commercial. The spot will feature several Olympic athletes prepping in the moments before the starting gun sounds. No official word about how much Omega paid for The Stones song, though the Brit press is reporting the fee was about $500,000.

See the spot OmegaRollingStones.