Boston's classic 'More Than a Feeling' is being used in a new commercial for yogurt. The connection? Yoplait's latest flavor is Boston Cream Pie Lite. "At 90 calories, it is so good . . . when you want more than a feeling" touts the tagline as cartoon swirls of yogurt colorfully circle the screen.
It isn't every day that Boston mastermind Tom Scholz emerges from his studio to hit the promotional trail to talk about a new record, so when fans had a chance to ask Scholz questions about his creative process, they took full advantage.
Boston have undergone a lot of lineup changes over the course of the band's 37-year history, but their sound has always remained more or less the same, with very few concessions to current trends. As bandleader Tom Scholz revealed during a recent interview, that's at least partly because he doesn't even know what those current trends are.
The countdown to the next new batch of Boston recordings has begun in earnest, and although the Dec. 3 release date for the band's first new LP in 11 years might still feel pretty far away, at least we now have a record cover to look at while we wait.
It was this week back in 1978, Boston's second album, "Don't Look Back" made it to #1 on the national album charts and would stay there for three weeks. The much anticipated second album from Boston sold seven million copies
Classic rockers Aerosmith, the J. Geils Band and Boston are among the performers who will take part in the Boston Strong benefit concert, which takes place at Boston's TD Garden at 7PM tonight (May 30). The concert will also stream live at Billboard.com.
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