Just In Time For St. Patrick’s Day: Lucky Charms Beer?
A brewing company in Virginia has taken the best part of being a kid -- sugary cereal -- and combined it with the best part of being an adult --beer.
Smartmouth Brewing Company insists its Limited Edition Saturday Morning IPA W/Marshmallows will not taste like a bowl of Lucky Charms. Their marketing might suggest otherwise. "It has a soft pillowy body with a slight cereal taste. The result is magically ridiculous!" reads copy on Smartmouth's Facebook page and the beer can design depicts marshmallows meant to represent Lucky The Leprechaun's magical charms -- a yellow star, blue, yellow and pink rainbow, red balloon, pink heart, purple horseshoe, a yellow pot of gold, blue crescent moon and green four-leaf clover.
From Smartmouth Brewing Company's Facebook page:
"NOTE -- We only distribute in Virginia and are unable to ship beer.
In case you haven't already heard, we are releasing an IPA made with Marshmallows this Saturday. Designed to remind you of your childhood when you used to sort through bowls of your favorite breakfast cereal to separate the marshmallows from the cereal. Whether you ate them first or saved them for last, we've got you covered with our latest beer.
Saturday Morning is an 6.6% ABV IPA, brewed with in-house toasted marshmallows and bulk dehydrated-marshmallow-bits. It has been hopped and dry-hopped with Galaxy and Calypso hops. You may get some cereal notes from the grains, fruity notes from the hops and pillowy softness from the marshmallows, but don’t believe everything you read - it won’t taste like a bowl of cereal. Count on it being magically ridiculous!"
Magically delicious or magically ridiculous?